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Pint of Ice Cream Ben & jerry's seeks new name for new flavor from Canadians on Facebook

from Winnipeg Free Press:
Home and FamilyThe Canadian Press - ONLINE EDITION

Be the first with the scoop: Ice-cream vendor seeks new name from Canadians

20/04/2010 6:30 PM | TORONTO - Fans of ice cream who are clever with words now have a chance to link their brains and taste buds by coming up with a moniker for the newest flavour created by Ben and Jerry's.

The flavour - a combination of vanilla ice cream, fudge-covered waffle cone pieces and a fudge swirl - has been temporarily named We are Waffling, but the company, known for inspired titles for its creamy treats, wants to give fans "the opportunity to show their creativity and wit, as well as their good taste," Shoshana Price, Ben & Jerry's brand manager, said in a release.

Canadians can visit the company's Facebook page and serve up their own name on a virtual pint on the Ben & Jerry's Canada fan page. Fans can vote on their favourites at a gallery of pre-selected pints on the fan page from July 2 to 16.

The winner, to be announced in late July, will get a year's supply of the renamed We are Waffling ice cream and see their name on pints across Canada beginning in the fall.

Last year, the company introduced the first Canadian-specific flavour, If I Had 1,000,000 Flavours, in partnership with the musical group Barenaked Ladies.

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